Canadian Tire

Overview

The primary objective was to design a Triangle Mastercard User Interface for the Triangle App, aiming to provide the appropriate amount of information needed to view credit card details. The user experience was enhanced by conducting usability testing on the existing Triangle MasterCard app interface.

User Research Objective

The central research question was to determine if customers prefer viewing "Available Credit" or "Minimum Payment" on the Triangle MasterCard app.

Usability Testing Goals:

1. To assess how easy it was for users to find additional information about their credit card.

   
   

2. To find out if there was any missing information according to users.

   
   

3. To understand the most important information users want to quickly see on a dashboard when logging into the Triangle app.

Usability Testing Script

To obtain meaningful insights, I devised a usability test script on Usertesting.com, combining both exploratory and specific task-based questions. These questions aimed to gauge users' broad impressions and understand their interactions with specific design elements. The script included the following questions:

"Take a moment to review the screen, without tapping on anything, can you explain how much money you’ve spent on your credit card and how much you have left to spend. 

1. Show us where you would find your minimum monthly payment amount. 

2. Is this what you would expect when searching for more information on your credit card? Why or why not?

3. Is there any important information missing? Please explain. 

4. Please rate how easy it was to locate additional information about your credit card (1- Very Difficult, 7 - Very Easy).

5. How important is having the pending balance (transactions that are not processed yet) amount on the dashboard to you? (1 - Not at all Important, 7 - Very Important)

6. How obvious is your Triangle Rewards balance? Please explain (1 - Not at all Clear, 7 - Very Clear

7. You’ve been shown two different versions of the credit card dashboard. What information is most important for you to see when you first open the app? 

   a) Available Credit Version

   b) Minimum Payment and Due Date Version

   c) Other, please explain"

Recruiting Criteria

Choosing the appropriate participants is crucial for obtaining the data required for this research. The following 5 points represent the stringent selection criteria employed for picking participants through Usertesting.

• N= 9

  
  

• Age group - 30-65 years old

  
  

• Live in Canada

  
  

• Shopped @ Canadian Tire, Walmart, Hudsons Bay, and The Home Depot

  
  

• Use mobile device to access online bank

Research Analysis

The usability testing was launched on Usertesting.com and the data collected were analyzed on Google Sheets.

Here are the top 3 findings:

1. 5/9 participants preferred viewing the Available Credit information on the dashboard. This indicates that users prefer to have instant visibility on the amount they have left to spend on their credit card.

   
   

2. On average, participants scored 6.7 out of 7 on the ease of locating additional information on the app. This either involved clicking on the downward arrow or on "View Details".

   
   

3. All users thought all necessary information present was visible. This suggests there was nothing missing.

Next Steps and Recommendations:

Go ahead with the 'Available Credit' design version.

After analyzing the usability testing results, the primary objective of our study, which was to understand if customers prefer viewing "Available Credit" or "Minimum Payment" on the Triangle MasterCard app, was successfully met. The data indicated a clear user preference towards the 'Available Credit' version of the dashboard. Therefore, my recommendation to the Senior Designer was to proceed with the 'Available Credit Version', as this design choice aligns directly with the users' needs and preferences unearthed during our research.

Our analysis also highlighted the importance of maintaining ease of access to additional information. Users found it straightforward to uncover more details about their credit card either by clicking on the downward arrow or "View Details". It's crucial to preserve this level of accessibility in future design iterations to keep meeting user expectations. These recommendations align with our commitment to a user-centered design approach and will significantly contribute to creating an intuitive and user-friendly interface for the Triangle MasterCard app.

Key Takeaways:

1. Data Analysis and Interpretation: During this project, I honed my ability to analyze and interpret usability testing data. I learned to understand user feedback beyond the surface level and transform these insights into concrete design changes. This skill was pivotal in informing our design decisions.

   
   

2. Collaborative Design: This internship significantly developed my skills in collaborating with a senior designer and researcher. We shared ideas, tackled challenges, and worked towards solutions together. This collaboration taught me the importance of balancing user needs with business goals.