Nimmy's Aesthetics

Nimmy's Aesthetics is a beauty centre for women in Milton, Ontario, owned by a renowned beauty aesthetician. Women come here to feel their absolute best. Providing all kinds of services such as waxing, threading, facials, and more!

Nimmy does an amazing in her job as an aesthetician, but had little time to focus on getting more clients for her business.

I worked with Nimmy to understand her strengths, weakness, opportunities, and current threats she's facing for her business. After getting a clearer understanding, these were the pain points I was working on:

• Inconsistent branding

• Difficulty engaging a younger audience

• Need for an online platform.

  
  

Branding

Logo

Below you can see all the options I designed to get Nimmy to pick the one she likes best. Nimmy wanted to maintain a south asian feel to her business so having henna related background design was a theme she wanted to keep throughout her branding.

Social Media

I created and launched the Instagram account with a set theme in place for for content. Every other post was a picture related to her services and I designed educational content about beauty and skin care. See below for theme example:

I used a South Asian and pink theme across all social media content to ensure consistent branding and enhance recall for future potential and current clients.

Below are the mock-ups of the physical branding on her business cards, and a price list pamphlet.

Design

I designed some of the illustrations on Procreate with my iPad to have a personalized touch. I made sure to design illustrations that are inclusive and diverse to make it a welcoming business to all identifying women. Not only did I illustrate women, but other tools and resources associated with aesthetician such as wax melter and waxing strips, etc.

You can check out the instagram here :)